Saturday, July 21, 2007

Who wants to be a billionaire- get the right 'Reading Diet'


My wife calls me the Imelda Marcos of books,” Mr. Moritz said in an interview. “As soon as a book enters our home it is guaranteed a permanent place in our lives. Because I have never been able to part with even one, they have gradually accumulated like sediment.” ...

Forget finding the business best-seller list in these libraries. “I try to vary my reading diet and ensure that I read more fiction than nonfiction,” Mr. Moritz said. “I rarely read business books, except for Andy Grove’s ‘Swimming Across,’ which has nothing to do with business but describes the emotional foundation of a remarkable man. I re-read from time to time T. E. Lawrence’s ‘Seven Pillars of Wisdom,’ an exquisite lyric of derring-do, the navigation of strange places and the imaginative ruses of a peculiar character. It has to be the best book ever written about leading people from atop a camel.” Students of power should take note that C.E.O.’s are starting to collect books on climate change and global warming, not Al Gore’s tomes but books from the 15th century about the weather, Egyptian droughts, even replicas of Sumerian tablets recording extraordinary changes in climate, according to John Windle, the owner of John Windle Antiquarian Booksellers in San Francisco.

Darwin’s “Origin of Species” was priced at a few thousand dollars in the 1950s. “Then DNA became the scientific rage,” said Mr. Windle. “Now copies are selling for $250,000. But the desire to own a piece of Darwin’s mind is coming to an end. I have a customer who collects diaries of people of no importance at all. The entries say, ‘It was 63 degrees and raining this morning.’ Once the big boys amass libraries of weather patterns, everyone will want these works.”

C.E.O. libraries typically lack a Dewey Decimal or even org-chart order. “My books are organized by topic and interest but in a manner that would make a librarian weep,” Mr. Moritz said. Is there something “Da Vinci Code”-like about mixing books up in an otherwise ordered life?

Could it be possible to read Phil Knight’s books in the order in which Mr. Knight read them — like following a recipe — and gain the mojo to see a future global entertainment company in something as modest as a sneaker? The great gourmand of libraries, the writer Jorge Luis Borges, analyzed the quest for knowledge that causes people to accumulate books: “There must exist a book which is the formula and perfect compendium of all the rest.”

Personal libraries have always been a biopsy of power. The empire-loving Elizabeth I surrounded herself with the Roman historians, many of whom she translated, and kept one book under lock and key in her bedroom, in a French translation she alone of her court could read: Machiavelli’s treatise on how to overthrow republics, “The Prince.” Churchill retreated to his library to heal his wounds after being voted out of power in 1945 — and after reading for six years came back to power.

-C.E.O. Libraries Reveal Keys to Success

Book recommendation;
New Ideas from Dead CEOs: Lasting Lessons from the Corner Office

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