Thursday, September 11, 2008

Marketers finally learn

The big grocery chains are not thinking about closing their larger stores, which have been a success. But they hope to capture new business with the smaller stores, appealing to consumers on days when they do not have time for a long shopping trip.

“The average person goes shopping for 22 minutes,” said Phil Lempert, who edits, a Web site that tracks retail trends. “You can’t see 30,000 or 40,000 products. We are moving into an era when people want less assortment.”

Jim Hertel, managing partner at the firm Willard Bishop, which advises supermarkets, added, “If you’ve got 50 feet of ketchup and what you want is Hunt’s 64-ounce and you can’t find it, people get overwhelmed.”

-Miles of Aisles for Milk? Not Here

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