The Business Model;
“In the old days, the bigger the space in a hotel, the more luxury you had,” said Simon Woodroffe, the chain’s founder. “But very, very rich people stay in reasonably small spaces on luxury yachts, and very, very rich people travel in extremely small spaces on Learjets.”...
But these new hotels are even smaller, almost like chic youth hostels, said Lalia Rach, dean of the Tisch Center for Hospitality, Tourism and Sports Management at New York University. The emphasis on style over space — one way to make the economics work for a budget hotel in an expensive urban center, Dr. Rach said — appeals to out-of-towners who want to feel like New Yorkers, right down to fleeing a shoebox to experience the city’s culture and nightlife.
“This is attractive to a very large market,” she said, referring to travelers ages 16 to 30. “They want to live the destination, not live the hotel.”
At the same time, the theory goes, these hotels need to be destinations for the locals — or at least to feel as if they could be — for guests to sense that they are tapping into the real New York. So Yotel, whose futuristic rooms feature purple mood lighting and private monsoon showers, plans to turn part of its fourth floor over to a restaurant, bar and 20,000-square-foot outdoor patio.
The Pod Hotel offers hip, convenient, and personalized accommodations for the stylish and spendthrifty traveler
"I was lucky enough to get an upgrade to the sleeper bed in British Airways first class. I went to sleep with the conundrum of how to make a Japanese capsule hotel acceptable in the west and woke up realising the solution was around me: all I needed to do was find the designer of the BA first class cabin and ask them to help me design a hotel."
Room Mate Grace
Nominal Design Hotels