“An information strategy seems to be driving the agenda of every radical Islamist movement. Kilcullen noted that when insurgents ambush an American convoy in Iraq, “they’re not doing that because they want to reduce the number of Humvees we have in Iraq by one. They’re doing it because they want spectacular media footage of a burning Humvee.” Last year, a letter surfaced that is believed to have been sent from Ayman al-Zawahiri, bin Laden’s deputy, to the leader of Al Qaeda in Iraq, Abu Musab al-Zarqawi, nine months before Zarqawi’s death; the letter urged Zarqawi to make his videotaped beheadings and mass slaughter of Shiite civilians less gruesome. Kilcullen interpreted the letter as “basically saying to Zarqawi, ‘Justify your attacks on the basis of how they support our information strategy.’ ” As soon as the recent fighting in Lebanon between Hezbollah and Israeli troops ended, Hezbollah marked, with its party flags, houses that had been damaged. Kilcullen said, “That’s not a reconstruction operation—it’s an information operation. It’s influence. They’re going out there to send a couple of messages. To the Lebanese people they’re saying, ‘We’re going to take care of you.’ To all the aid agencies it’s like a dog pissing on trees: they’re saying, ‘We own this house—don’t you touch it.’ ” He went on, “When the aid agencies arrive a few days later, they have to negotiate with Hezbollah because there’s a Hezbollah flag on the house. Hezbollah says, ‘Yeah, you can sell a contract to us to fix up that house.’ It’s an information operation. They’re trying to generate influence.”
The result is an intimidated or motivated population, and a spike in fund-raising and recruiting. “When you go on YouTube and look at one of these attacks in Iraq, all you see is the video,” Kilcullen said. “If you go to some jihadist Web sites, you see the same video and then a button next to it that says, ‘Click here and donate.’ ” The Afghan or Iraqi or Lebanese insurgent, unlike his Vietnamese or Salvadoran predecessor, can plug into a global media network that will instantly amplify his message. After Kilcullen returned from Afghanistan last month, he stayed up late one Saturday night (“because I have no social life”) and calculated how many sources of information existed for a Vietnamese villager in 1966 and for an Afghan villager in 2006. He concluded that the former had ten, almost half under government control, such as Saigon radio and local officials; the latter has twenty-five (counting the Internet as only one), of which just five are controlled by the government. Most of the rest—including e-mail, satellite phone, and text messaging—are independent but more easily exploited by insurgents than by the Afghan government. And it is on the level of influencing perceptions that these wars will be won or lost. “The international information environment is critical to the success of America’s mission,” Kilcullen said.”
Related;
Cultural Operations Research Human Terrain
How to Fight an Insurgency
Social networks and counter-insurgency
Iraq and the 7 Habits of Highly Defective Presidents
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