“Aplia agreed to this deal because a large, privately held firm provides the perfect environment for carrying out the kind of innovation that has been at the core of our success. I started Aplia because I could see missed educational opportunities. To cite one example, instructors were eager to try experiments in their economics classes. Students enjoyed experiments, learned from them, and retained what they learned. But most instructors couldn't do experiments because the time cost in setting them up was too high.
We set out to fill this gap. Our investors let us spend far more than any professor or campus could devote to creating and perfecting experiments. We created a new kind of business and made it possible for hundreds of thousands of students to experience first-hand the power of supply and demand or the tragedy that comes from common ownership of a natural resource.
Aplia could do this because it was under private ownership, and because it was dedicated to education and committed to doing more than just selling textbooks. Being part of a much larger organization with the same ownership structure and the same dedication and commitment will let us do even more.”
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