American kids getting older younger

In a study last year, 55 percent of 6- to 9-year-old girls said they used lip gloss or lipstick, and nearly two-thirds said they used nail polish, according to Experian, a market research company based in New York. In 2003, 49 percent of 6- to 9-year-old girls said they used lip gloss or lipstick.

Youth market analysts say this is part of a trend called KGOY, “kids getting older younger,” and cultural observers describe a tandem phenomenon, more-indulgent parents.