“Everyone else is pushing their product, so why shouldn’t we?” said Jeff Eyrich, a producer for several independent bands, who puts stacks of his bands’ CDs — marked “free” — on music racks at Starbucks whenever the cashiers look away.
Though not new, shopdropping has grown in popularity in recent years, especially as artists have gathered to swap tactics at Web sites like Shopdropping.net, and groups like the Anti-Advertising Agency, a political art collective, do training workshops open to the public.
Retailers fear the practice may annoy shoppers and raise legal or safety concerns, particularly when it involves children’s toys or trademarked products.
“Our goal at all times is to provide comfortable and distraction-free shopping,” said Bethany Zucco, a spokeswoman for Target. “We think this type of activity would certainly not contribute to that goal.” She said she did not know of any shopdropping at Target stores.
But Packard Jennings does. An artist who lives in Oakland, Calif., he said that for the last seven months he had been working on a new batch of his Anarchist action figure that he began shopdropping this week at Target and Wal-Mart stores in the San Francisco Bay Area.
“When better than Christmas to make a point about hyper-consumerism?” asked Mr. Jennings, 37, whose action figure comes with tiny accessories including a gas mask, bolt cutter, and two Molotov cocktails, and looks convincingly like any other doll on most toy-store shelves. Putting it in stores and filming people as they try to buy it as they interact with store clerks, Mr. Jennings said he hoped to show that even radical ideology gets commercialized. He said for safety reasons he retrieves the figures before customers take them home.
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