Wednesday, January 2, 2008

God Business - the most profitable business?

In the late 1990s, this small temple on the outskirts of Hyderabad -- the capital of the southern state of Andhra Pradesh -- drew just two or three visitors a week.

C.S. Gopala Krishna, the 63-year-old head priest of the Chilkur Balaji Temple, wanted more people to come. So he gave Lord Balaji a new identity. "I named him the Visa God," he says. Now, Mr. Gopala Krishna's temple is a hot spot. Billboards on the dirt road to the temple advertise English-language schools and visa advisers. Next to the parking lot, vendors hawk souvenirs and fruit.

The Visa God's growing celebrity reflects the rising frustration of educated Indians hoping to move West. In recent years, it's become harder to win the employer-sponsored "H-1B" visas that let skilled professionals like engineers work in the U.S. While the U.S. limits the number of H-1Bs granted each year to 65,000, the demand for visas keeps rising.

-Divine Intervention? Indians Seek Help From the 'Visa God'

via Alex Tabarrok

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