New technologies may not be always good for business;
"Pornography has long helped drive the adoption of new technology, from the printing press to the videocassette. Now pornographic movie studios are staying ahead of the curve by releasing high-definition DVDs.
They have discovered that the technology is sometimes not so sexy. The high-definition format is accentuating imperfections in the actors — from a little extra cellulite on a leg to wrinkles around the eyes.
Hollywood is dealing with similar problems, but they are more pronounced for pornographers, who rely on close-ups and who, because of their quick adoption of the new format, are facing the issue more immediately than mainstream entertainment companies...
The technology’s advocates counter that high definition, by making things clearer and crisper, lets viewers feel as close to the action as possible.
“It puts you in the room,” said the director known as Robby D., whose films include “Sexual Freak.”
The pornographers’ progress with HD may also be somewhat slowed by Sony, one of the main backers of the Blu-ray high-definition disc format. Sony said last week that, in keeping with a longstanding policy, it would not mass-produce pornographic videos on behalf of the movie makers.
The decision has forced pornographers to use the competing HD-DVD format or, in some cases, to find companies other than Sony that can manufacture copies of Blu-ray movies.
The movie makers assert that it is shortsighted of Sony to snub them, given how pornography helps technologies spread.
“When you’re introducing a new format, it would seem like the adult guys can help,” said Steven Hirsch, co-chief executive officer of Vivid Entertainment Group, a big player in the industry. Mr. Hirsch added that high definition, regardless of format, “is the future.”
Despite the challenges, pornographers — who distributed some 7,000 new movies on DVD last year and sold discs worth $3.6 billion in the United States — are rapidly moving to high-definition...
Jesse Jane, one of the industry’s biggest stars, plans to go under the knife next month to deal with one side effect of high-definition. The images are so clear that Ms. Jane’s breast implants, from an operation six years ago, can be seen bulging oddly on screen.
“I’m having my breasts redone because of HD,” she said.
The stretch marks on Ms. Jane from seven years ago when she gave birth to her son are also more apparent. But she deals with those blemishes in a simpler way: by liberal use of tanning spray."
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